Together with Marc Nieman, Misha van Hamersveld and Roald Tichelaar and Marielle Roozemond we provide the NIMA Mastercourse Agile Marketing Transformation. How do you give concrete substance to the mindset shift that marketing teams will go through in the coming years to keep their way of work in line with the developments in the organisation and beyond?
This week Marc, Misha. Marielle and Roald hosted day one of the masterclass (see photo).
Next Tuesday I team up with Marielle to do day 2 of the training. I will host a workshop on continues improvement where the marketeers will move away from campaigns that are designed upfront. We will define risk based experiments (or tests if you like to call them) to learn and validate your approach.
Will be fun, I am looking forward to the event.