NIMA Mastercourse Agile Marketing Transformation

Together with Marc Nieman, Misha van Hamersveld and Roald Tichelaar and Marielle Roozemond we provide the NIMA Mastercourse Agile Marketing Transformation. How do you give concrete substance to the mindset shift that marketing teams will go through in the coming years to keep their way of work in line with the developments in the organisation and beyond?

This week Marc, Misha. Marielle and Roald hosted day one of the masterclass (see photo).

Next Tuesday I team up with Marielle to do day 2 of the training. I will host a workshop on continues improvement where the marketeers will move away from campaigns that are designed upfront. We will define risk based experiments (or tests if you like to call them) to learn and validate your approach.

Will be fun, I am looking forward to the event.

About derkjandegrood

Derk-Jan de Grood, works for Squerist as senior test consultant and agile advisor. As Trainer, Consultant and Agile Coach, he is involved with improvements and agile implementations. Derk-Jan is the author of several successful books including TestGoal, Grip on IT and the Dutch Testers association’s jubilee book on future trends in testing. In 2016 he published “Agile in the Real World”, a book on SCRUM. Derk-Jan won several awards including the prestigious European Testing Excellence Award in 2014
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