Keeping the Customer Satisfied

This week I gave a presentation at the Agile Testing Days which was held in beautiful Potsdam (Germany). In this presentation I introduce 6 things that customers want. These can be used to promote the new items that need to be developed. In order to deliver solutions that create happy customers they should have insight in wat they purchase, they want to have control and be able to adapt their product or subscription, it should be safe and reliable, delivered fast and cheap.

Agile coaches have customers also. In this presentation I will explain how these items apply to agile coaching as well and how as agile coaches can keep our stakeholders satisfied. I share practices and explain how they can be used to make an impact, deliver value and keep our customer satisfied. Check the slides when you want to learn some effective practices and gain understanding how they relate to each other. When you want work on the satisfaction of your internal customers.

Note: On slide 20 I use a subway-map to visualize the transformation. I talked about that on a previous edition of the ATD, for these slides see the 2016 presentation: Getting-a-grip-on-your-agile-maturity

About derkjandegrood

Derk-Jan de Grood, works for Squerist as senior test consultant and agile advisor. As Trainer, Consultant and Agile Coach, he is involved with improvements and agile implementations. Derk-Jan is the author of several successful books including TestGoal, Grip on IT and the Dutch Testers association’s jubilee book on future trends in testing. In 2016 he published “Agile in the Real World”, a book on SCRUM. Derk-Jan won several awards including the prestigious European Testing Excellence Award in 2014
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