Day 2 of the NIMA Masterclass Agile Marketing

Together with Marc Nieman, Misha van Hamersveld and Roald Tichelaar and Marielle Roozemond we provide the NIMA Mastercourse Agile Marketing Transformation. In this masterclass we discuss the agile mindset that most marketing teams adopt in the coming years to keep their way of work in line with the developments in the organisation and beyond.

Last week Marc, Misha. Marielle and Roald hosted day one of the masterclass (see photo). Today I teamed-up with Marielle and Misha for the final day of the training. We discussed the shift from marketing campaigns towards continues learning and the transformation of communication styles. We had good interaction and interesting discussions with the participants. A great day, and I can’t wait to repeat this training again early next year.

About derkjandegrood

Derk-Jan de Grood, works for Squerist as senior test consultant and agile advisor. As Trainer, Consultant and Agile Coach, he is involved with improvements and agile implementations. Derk-Jan is the author of several successful books including TestGoal, Grip on IT and the Dutch Testers association’s jubilee book on future trends in testing. In 2016 he published “Agile in the Real World”, a book on SCRUM. Derk-Jan won several awards including the prestigious European Testing Excellence Award in 2014
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